Page 8 - Focus MJ 2018

FOCUS » FEATURED STORY
The issues listed above are just a few ways in which your expenses can be reduced. From time to time, it may be necessary to secure an objective outside professional opinion about reducing your costs. Your accountant is often the rst person you can, or should, turn to. There are other professionals with varying catego- ries and depths of expertise who can provide just the perspective and guidance you need. The Service Core of Retired Executives (SCORE) is another source of needed and insightful guidance and can be found at: https://www.score.org.
Someone once said, “You never go out of business. You just run out of money.” Thus, logical and responsible expense reduction (wherever possible) increases your chances of long- term survival.
George Scott is the President of Business Consulting Services, an East Lansing based business consulting and business brokerage rm that helps business owners x, grow or
sell their businesses. He served on SBAM’s Strategic Communications Advisory Committee and currently serves on SBAM’s Entrepreneurial
Task Force. George can be reached at 517-515-1701 or georgescott@ businessconsultingsvcs.com.
8
May/June 2018
THE BUSINESS OF BUSINESS©
There are many brilliant inventors of new products and creators of new services who
are self-employed. However, many aspects
of profitably operating a business are outside the inventors’ and creators’ areas of expertise. Those aspects are what I call The Business
of Business©.
This article, in conjunction with others that
will appear in FOCUS over the next couple years will address various aspects of The Business of Business© such as costing and pricing; packaging and delivery; hiring and firing, practical application of marketing principles; sales and sales management; public relations; process management; vendor relations, and how to inspire and motivate your work force.
I hope you will find the common sense information contained in the articles to be useful in your respective businesses.
– GEORGE SCOTT