50 Years of Cutting-Edge Technology
VP Demand Creation Services, then Village Press, was born during the print industry revolution in 1969 when it purchased its first printing press. Later, the company would go on to connect with local investors in the area to purchase mailing equipment to become the largest mailer north of Grand Rapids, Michigan. The momentum kept going with the acquisition and publishing of its first niche magazine, Live Steam, which is still a well-loved bimonthly magazine.
Technology has come a long way since then. VP Demand Creation Services (rebranded in 2014) continues in its devotion to being a leader in the print marketing industry.
In November 2017, VPDCS took a step into the future of digital printing by investing in the Hewlett-Packard Indigo 12000 Digital Press, a revolutionary seven-color digital printing press. Where offset printing meets digital, the Indigo 12000 brings ideas to life with superior image quality, high productivity, personalization, and a wide range of capabilities and substrates unavailable to offset printers. Fitting on a 29x20-inch sheet and in quantities from one to many thousands, consumers and businesses can print whatever their heart desires – wall art, posters with florescent ink, direct mail pieces and letters with variable data, and much more.
The HP Indigo 12000 completely reimages printed materials – especially when it comes to highly personalized and targeted direct mail marketing. This technology is changing the way we do business.