Annual Client Focus Group

Every summer for the past 12 years, we have invited our clients to join us for our annual Client Focus Group where we work together to create an innovation plan for the following year. This time together reveals their goals, uncovers their pain points, and provides valuable opportunities for cooperation in advancing everyone’s strategic vision.

Our annual Client Focus Group has produced numerous benefits for our clients. Multiple clients collaborating on our innovations increasing the speed of innovation; we are a low-cost source of continuous innovation for them; and as a result of this annual effort, our clients realize they have the same pain points, and they really appreciate this unparalleled networking opportunity.

They arrive a few days early and spend time bonding with our team and exploring the wonders of our area. Voted a top US travel destination, Traverse City has received many accolades over the years for its breathtaking landscape of freshwater beaches, sand dunes, and rolling vineyards.