BIGGBY COFFEE Selects VPDCS to Manage Their Foodservice Marketing Execution

August 1, 2022By Nicole Manville

For Immediate Release

TRAVERSE CITY, Mich. (Monday May 2, 2022) – VP Demand Creation Services (formerly Village Press), which specializes in fulfillment and marketing execution, is pleased to announce that the American coffeehouse chain based in Lansing, Michigan, BIGGBY COFFEE has selected VPDCS to manage their foodservice marketing execution.

According to Jaime Balazy, BIGGBY® COFFEE Marketing Director, “The marketing support we provide to our franchisees is critical to their success and our success.  We have a precise rhythm to our coffee ‘seasons,’ and VP Demand Creation delivers our marketing assets exactly when and where we need.  When our marketing succeeds, our franchisees can focus on running their businesses.”  Balazy adds, “Our sustained growth in new franchise development and, more importantly, same-store sales require precise marketing execution, and we couldn’t execute these vital programs without such a terrific, reliable and innovative partner.”

Dave Moore, CEO of VP Demand Creation, states, “Jaime’s team has a really big job, and a significant need for precision.  Some BIGGBY® COFFEE locations are lobby only- without a drive-thru, and the marketing deliverables are specific to that business model. Likewise, some stores have in-store sales and drive-thru, and others are solely drive-thru. Utilizing their operator data, we make sure each franchise location receives exactly what they need when they need it. Timing and precision are vital, and we’re incredibly privileged to be their partner in this effort.”

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969. For more information, please visit


Tamela Rubin
Marketing Manager
VP Demand Creation Services
(231) 946-7770 ext. 3056