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FOCUS
CONTENTS
Cover Story
6 2016 – A Year of Small Business Success Stories
Last year was a successful and prosperous one for many SBAM members. We asked them to share their success stories and the lessons they learned.
Feature Stories
8 No Employee Incentives: Risky Business By Tom Borg
Aside from fair wages and good benefits, to obtain and keep the
best employees it’s time to start thinking about meaningful incentives.
10 Leadership and Management Are Not the Same
By George Scott
Are you a transformational or autocratic leader? George Scott explains the difference and offers you an opportunity to rate your leadership style.
12 The Sales Process: Lessons From the Motor City By Greg Coyne
A start, a finish and a flow – when you start looking at sales or business development like a production line, you’ll be better equipped to measure and analyze performance.
14 Personal Value Creation Characteristics –
Your Success Foundation
By Renee Jones & Steve Trecha
You want to do impressive work. Learn more about the necessary personal value creation characteristics that will help your business shine.
16 Don't Get Bit by the Sleeping Dog—
Pay Attention to Your Company 401K
By Rich Tegge
The world of 401Ks continuously changes, and the Department of Labor
plans to increase their number of audits. Now is the time to ensure compliance.
18 Stop Wishing. Stop Whining. Start Leading. By Cynthia Kay
Cynthia Kay discusses the struggles of women in business and how they can become successful leaders by overcoming self-made and inherited obstacles.
Columns
5 Your Voice:
What President Trump Will Try to Accomplish in Early 2017 Contributed by the National Small Business Association
SBAM’s national affiliate gives members a brief synopsis of what to expect as we head into a new presidential term.
20 Member Profile:
Olympus Fare: Rising to the Top of the Salsa Mountain
By Bona Van Dis
Born from hardship and true entrepreneurial spirit, Olympus Fare is on track to be the best brand in its class.
22 Marketing Resources:
Data Are People, Too
By Aaron Fuller
Data aren’t just ones and zeros—they represent people and their activities. So isn’t it time to start caring about good data?.
23 Tech Tips:
2017 Brings Exciting New Technologies and Challenges By Mark Pardee
Great technologies will emerge this year, but we must take note of the challenges that come with those advances.
Small Business Association of Michigan 3
January/February 2017 • Volume 13 • Number 3
President & CEO: ROBERT D. FOWLER
VP, Communications: MICHAEL W. ROGERS Editor: BONA VAN DIS
Display Advertising: LORI BIRMAN
Vice President of Membership & Development Phone: 800.362.5461 ext. 205
Email: lori.birman@sbam.org
Publications Office
Small Business Association of Michigan
120 N. Washington, Suite 1000, Lansing, MI 48933 Phone: 800.362.5461 or 517.482.8788
Fax: 517.482.4205
Website: www.sbam.org
All communications on articles and news should be sent to the above address, attn: Michael Rogers, or michael.rogers@sbam.org.
Design: NICOLE MANVILLE, VPDCS Printing: VP DEMAND CREATION SERVICES
2779 Aero Park Drive, Traverse City, MI 49686
Strategic Communications Advisory Committee
Chair: DAVID FANT
Market Mapping plus LLC – Grand Rapids
TOM BORG
Tom Borg Consulting, LLC – Canton
DOUG BROWN ASTI-Environmental – Brighton
CHRISTINE CASWELL Caswell Law PLLC – Lansing
DANIEL CHERRIN
North Coast Strategies – Royal Oak
LARRY EILER, APR
Eiler Communications – Ann Arbor
RICHARD FEIGHT
IAM Financial, LLC – Okemos
JIM HALERZ
Unity Advisors Group – Ypsilanti
MARSHA MADLE
Madle Consulting Services, LLC – Okemos
JOE MARR
Sandler Training – Ann Arbor
ALLISON MCCLINTICK Flightlead – East Lansing
JACK PYLE JackPyle.com – Lansing
LORRI RISHAR
Edge Partnerships – Lansing
GEORGE SCOTT
Business Consulting Services – East Lansing