Bimbo Bakehouse selects VP Demand Creation Services for marketing execution services

March 2, 2022By Nicole Manville

For Immediate Release

TRAVERSE CITY, MICHIGAN: A leader in foodservice marketing execution, VP Demand Creation Services (formerly Village Press, Inc.) is proud to announce the company has been selected by

Bimbo Bakehouse, based in Horsham, PA to provide marketing execution services.

Bimbo Bakehouse is the foodservice business for Bimbo Bakeries USA, part of Grupo Bimbo, the largest bakery company in the world, with distribution in 33 countries. Bimbo Bakehouse offers a comprehensive range of frozen and fresh bread and other bakery products to U.S. restaurants and other foodservice operations, as well as the in-store bakery (ISB). The business leverages its wide range of trusted Grupo Bimbo brands, as well as customized solutions, to meet ongoing U.S. industry needs.

While the Bimbo Bakehouse name is new, Grupo Bimbo, along with its American subsidiary Bimbo Bakeries USA, has a long history of baking expertise, currently holding the most extensive organizational reach across the baking industry.

“We have designed our business model and staffing to be the best marketing execution company in the foodservice segment,” states Dave Moore, VPDCS CEO. “Bimbo Bakehouse and its parent company are the largest bakery company in the world. They have very aggressive goals and are seeking best-in-class partners to continue to establish their market leadership and their growth aspirations. We’re honored to have been selected by their marketing leadership,” adds Moore.

VP Demand Creation Services is an industry-leading, special-interest magazine publisher; a nationally recognized fulfillment services company; a turnkey provider of outbound and inbound marketing services; and a commercial and digital printing services company based in Traverse City, MI since 1969. For more information, please visit