Marketing:THE NEW SALES

OUR SERVICES

MARKETING:THE NEW SALES

OUR SERVICES

MARKETING:THE NEW SALES

OUR SERVICES

MARKETING:THE NEW SALES

OUR SERVICES

MARKETING:THE NEW SALES

OUR SERVICES
    Who We Are

    VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan.

    With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand. TAKE A TOUR!

    It's In Our Name: VP Demand Creation Services

    VP Demand Creation Services, formerly Village Press, was born during the print industry revolution in 1969. We are the country’s leading marketing execution and fulfillment company for foodservice sales and marketing. 

    Our clients select us because we move the needle for their business. Each client has come to us for solutions to optimize and deliver their marketing strategy and to grow their business – to find and attract new customers, members, or subscribers; and to keep the ones they already have.

    Marketing without data is just guesswork. The science of marketing is our specialty – we do the research, survey current and former clients, and develop impactful messaging and powerful offers. Then we test it and test it some more. That's how great marketing delivers results.

    It takes a team: managing promotions, designing and maintaining websites, optimizing databases, integrating print and digital efforts, handling calls-to-action, measuring results, and creating business intelligence tools to learn what worked. We have the workforce – experts who provide the services that create your demand.

    Why Partner With Us?

    We are the country’s leading marketing execution and fulfillment company for foodservice sales and marketing. This is a reputation we’ve worked hard to build since first entering the industry in 1969. It’s firmly centered around core business values that lead our team in how we operate and serve our clients:

    Transparent

    We promise to be direct about project timelines, quotes, and results.

    Efficient

    We deliver high-quality service with speed, accuracy, and proficiency.

    Innovative

    We strive to push the envelope, make advancements, and lead trends instead of following them.

    Our dynamic marketing expertise and exceptional execution capabilities will help realize your brand vision and meet your sales goals. Our current foodservice clients depend on us for these very reasons. Now it’s your turn.

    We’ve partnered with a wide range of foodservice companies over the last 50 years: Sara Lee Frozen Bakery, High Liner Foods, Tyson, The J.M. Smucker Co., McCormick, Mission Foods, Unilever, Sugar Foods Corporation, Smithfield, and Impossible Foods just to name a few. Our services include fulfillment, web design, digital and conventional printing, customizable point of sale, redemption processing, event asset management, shipping, editing, mailing, call center support, data management reporting, frozen and ambient sampling, and kit collation.

    We realize “Marketing Is the New Sales.”  We help manufacturers gain trial and develop menu traction, and we help the operators sell at the point of sale.

    • Just wanted to say THANK YOU! I am so proud of all we have accomplished with VPDCS! None of it could have happened without your incredible work ethic and customer service – we are thankful for each of you, because it takes a team of dedicated individuals to make the magic happen.
      Elizabeth Hennel, J.M. Smucker
    • This is what makes you excellent at what you do, and you always give us the best service. Many thanks!
      Malika Jazouli, Unilever Food Solutions
    • The marketing support we provide to our franchisees is critical to their success and our success. We have a precise rhythm to our coffee ‘seasons,’ and VP Demand Creation delivers our marketing assets exactly when and where we need. When our marketing succeeds, our franchisees can focus on running their businesses.
      Jaime Balazy, BIGGBY Coffee
    • The Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) sought to change the look of its annual Michigan RV & Campground directory. VP Demand Creation Services created a new format that has proven to be popular with RV and camping enthusiasts. Members’ advertising participation has increased significantly. In addition to the directory, VP manages our social media offerings, and our presence shows a steady increase month over month.
      Bill Sheffer, Executive Director, MARVAC
    • We are happy to be your customers. You and the VP team have helped us in so many ways. Not only to deliver a great product to our customers, but you’ve also provided us solutions so we can be more efficient in our day-to-day work.
      Bethany Williams, RJG
    • I feel you have done a great job teaching me all you do. Always welcoming, always informative. What I left with were more ideas of ways to work with VP on projects. I left more informed about new possibilities and where the printing industries has advanced. Versioning and the small runs we need are doable. Your knowledge base is invaluable.
      Kristi Dockter, Director of Marketing, City Opera House

    Why Partner With Us?

    We are the country’s leading marketing execution and fulfillment company for foodservice sales and marketing. This is a reputation we’ve worked hard to build since first entering the industry in 1969. It’s firmly centered around core business values that lead our team in how we operate and serve our clients:

    Transparent

    We promise to be direct about project timelines, quotes, and results.

    Efficient

    We deliver high-quality service with speed, accuracy, and proficiency.

    Innovative

    We strive to push the envelope, make advancements, and lead trends instead of following them.

    Our dynamic marketing expertise and exceptional execution capabilities will help realize your brand vision and meet your sales goals. Our current foodservice clients depend on us for these very reasons. Now it’s your turn.

    We’ve partnered with a wide range of foodservice companies over the last 50 years: Sara Lee Frozen Bakery, High Liner Foods, Tyson, The J.M. Smucker Co., McCormick, Mission Foods, Unilever, Sugar Foods Corporation, Smithfield, and Impossible Foods just to name a few. Our services include fulfillment, web design, digital and conventional printing, customizable point of sale, redemption processing, event asset management, shipping, editing, mailing, call center support, data management reporting, frozen and ambient sampling, and kit collation.

    We realize “Marketing Is the New Sales.”  We help manufacturers gain trial and develop menu traction, and we help the operators sell at the point of sale.

    Our History

    VP Demand Creation Services, then Village Press, was born during the print industry revolution in 1969 when it purchased its first printing press. Later, the company would go on to connect with local investors in the area to purchase mailing equipment to become the largest mailer north of Grand Rapids, Michigan. The momentum kept going with the acquisition and publishing of its first niche magazine, Live Steam, which is still a well-loved bimonthly magazine.  

    Technology has come a long way since then. VP Demand Creation Services (rebranded in 2014) continues in its devotion to being a leader in the print marketing industry.

    In November 2017, VPDCS took a step into the future of digital printing by investing in the Hewlett-Packard Indigo 12000 Digital Press, a revolutionary seven-color digital printing press. Where offset printing meets digital, the Indigo 12000 brings ideas to life with superior image quality, high productivity, personalization, and a wide range of capabilities and substrates unavailable to offset printers. Fitting on a 29x20-inch sheet and in quantities from one to many thousands, consumers and businesses can print whatever their heart desires – wall art, posters with fluorescent ink, direct mail pieces and letters with variable data, and much more.  

    The HP Indigo 12000 completely reimages printed materials – especially when it comes to highly personalized and targeted direct mail marketing. This technology is changing the way we do business.