Custom Publishing

We’ve been publishing magazines for ourselves, associations, and a variety of industries for more than 30 years. With services including graphic design, advertising sales, copyediting, printing and manufacturing, circulation management and mailing, social media generation and management, e-mail marketing, and surveying, VP Demand Creation Services can work with your in-house team to cooperatively find, grow, and engage your audience.


Connect with readers across the spectrum with an eye-catching, tangible member benefit by sending them a magazine. Some of the publications produced by VPDCS include American Fly Fishing, The Retriever Journal, and Machinist's Workshop

View Our Publications

Advertising Sales

Oftentimes, the backbone of any successful publication is robust advertising. VPDCS advertising sales representatives and coordinators work to find your ideal advertising prospects at profitable rates, and will assist them in developing eye-catching marketing for your audience. Our managing invoicing and receivables ensures you realize the freedom of not having to handle those pesky logistics – we take care of that for you, and you have more time to focus on achieving important goals.

There’s graphic design, and then there’s publication graphic design – it takes years of experience and specific skills to turn out magazine pages month after month. Designing nearly 200 magazine issues a year, the VPDCS graphic designers know how to present your content – publications, ad sheets, marketing pieces, and more – professionally, efficiently, and creatively to give it the extra “wow” you’re looking for. 

For your custom publication, VPCS copyeditors can work with you – the experts in your field – to make sure that your content is in excellent shape. We can also assist with your needs in planning issues, developing themes, or communicating with content generators, best accomplished in coordination with your staff of experts who know your audience inside and out.

While seeing your content on a computer screen is gratifying, nothing brings it to life more than when you hold a printed copy of your magazine in your hands. With a host of printing, manufacturing, and fulfillment options, we offer competitive solutions for a myriad of publishing solutions.

Subscription Renewal

You can’t afford not to renew your subscribers or members, and as a publisher of 10 magazines, we spend a significant amount of time and resources improving our own subscription and renewal numbers each day. If you’re struggling to get subscribers or members to return, have a high attrition rate, or simply want to better communicate when it’s time to renew, we can help. We’ll work alongside you to develop a strategic, multi-part renewal series for you that highlights the value and benefits of your publication, using multiple touches and multiple response mechanisms, in a message that will resonate with your audience.

Circulation Management

Publishing is much more than simply putting words, photos, and ads on paper. The circulation machine running behind the scenes is essential for helping your publication achieve the goals of keeping subscribers or members informed and engaged in a timely and routine fashion. VPDCS’s circulation services include working with you on call center assistance, renewal and promotion marketing execution, email marketing, data management, reporting, mailing, and much more.


  • The marketing support we provide to our franchisees is critical to their success and our success. We have a precise rhythm to our coffee ‘seasons,’ and VP Demand Creation delivers our marketing assets exactly when and where we need. When our marketing succeeds, our franchisees can focus on running their businesses.
    Jaime Balazy, BIGGBY Coffee
  • I feel you have done a great job teaching me all you do. Always welcoming, always informative. What I left with were more ideas of ways to work with VP on projects. I left more informed about new possibilities and where the printing industries has advanced. Versioning and the small runs we need are doable. Your knowledge base is invaluable.
    Kristi Dockter, Director of Marketing, City Opera House