Digital & Conventional Printing

Leverage your client and operator information to sell more effectively. Digital and conventional presses allow us to provide the most economical solution to suit any short- or long-run quantity requirements. With variable data printing capabilities, you decide if you want to customize your materials – colors, images, names, mailing addresses, whatever you want! Targeted marketing is an easy way to make a big impact.

50 Years of Cutting-Edge Technology

VP Demand Creation Services, then Village Press, was born during the print industry revolution in 1969 when it purchased its first printing press. Later, the company would go on to connect with local investors in the area to purchase mailing equipment to become the largest mailer north of Grand Rapids, Michigan. The momentum kept going with the acquisition and publishing of its first niche magazine, Live Steam, which is still a well-loved bimonthly magazine.

Technology has come a long way since then. VP Demand Creation Services (rebranded in 2014) continues in its devotion to being a leader in the print marketing industry.

In November 2017, VPDCS took a step into the future of digital printing by investing in the Hewlett-Packard Indigo 12000 Digital Press, a revolutionary seven-color digital printing press. Where offset printing meets digital, the Indigo 12000 brings ideas to life with superior image quality, high productivity, personalization, and a wide range of capabilities and substrates unavailable to offset printers. Fitting on a 29x20 – inch sheet and in quantities from one to many thousands, consumers and businesses can print whatever their heart desires – wall art, posters with fluorescent ink, direct mail pieces and letters with variable data, and much more.

The HP Indigo 12000 completely reimages printed materials – especially when it comes to highly personalized and targeted direct mail marketing. This technology is changing the way we do business.

Commercial Documents

Manage the essential human resource documents when your business requires them. 

We manage the printing of disclosure documents, annual reports, annual compliance documents, and more. 

Efficiently manage your digital assets and control their distribution.


  • We are happy to be your customers. You and the VP team have helped us in so many ways. Not only to deliver a great product to our customers, but you’ve also provided us solutions so we can be more efficient in our day-to-day work.
    Bethany Williams, RJG
  • I feel you have done a great job teaching me all you do. Always welcoming, always informative. What I left with were more ideas of ways to work with VP on projects. I left more informed about new possibilities and where the printing industries has advanced. Versioning and the small runs we need are doable. Your knowledge base is invaluable.
    Kristi Dockter, Director of Marketing, City Opera House