VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan.
With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand. TAKE A TOUR!
It's In Our Name: VP Demand Creation Services
VP Demand Creation Services, formerly Village Press, was born during the print industry revolution in 1969. We are the country’s leading marketing execution and fulfillment company for foodservice sales and marketing.
Our clients select us because we move the needle for their business. Each client has come to us for solutions to optimize and deliver their marketing strategy and to grow their business – to find and attract new customers, members, or subscribers; and to keep the ones they already have.
Marketing without data is just guesswork. The science of marketing is our specialty – we do the research, survey current and former clients, and develop impactful messaging and powerful offers. Then we test it and test it some more. That's how great marketing delivers results.
It takes a team: managing promotions, designing and maintaining websites, optimizing databases, integrating print and digital efforts, handling calls-to-action, measuring results, and creating business intelligence tools to learn what worked. We have the workforce – experts who provide the services that create your demand.
Our History
VP Demand Creation Services, then Village Press, was born during the print industry revolution in 1969 when it purchased its first printing press. Later, the company would go on to connect with local investors in the area to purchase mailing equipment to become the largest mailer north of Grand Rapids, Michigan. The momentum kept going with the acquisition and publishing of its first niche magazine, Live Steam, which is still a well-loved bimonthly magazine.
Technology has come a long way since then. VP Demand Creation Services (rebranded in 2014) continues in its devotion to being a leader in the print marketing industry.
In November 2017, VPDCS took a step into the future of digital printing by investing in the Hewlett-Packard Indigo 12000 Digital Press, a revolutionary seven-color digital printing press. Where offset printing meets digital, the Indigo 12000 brings ideas to life with superior image quality, high productivity, personalization, and a wide range of capabilities and substrates unavailable to offset printers. Fitting on a 29x20-inch sheet and in quantities from one to many thousands, consumers and businesses can print whatever their heart desires – wall art, posters with fluorescent ink, direct mail pieces and letters with variable data, and much more.
The HP Indigo 12000 completely reimages printed materials – especially when it comes to highly personalized and targeted direct mail marketing. This technology is changing the way we do business.