1. What Information Do Sites Collect?
a. Information You Provide To Us
b. Information We Collect As You Access And Use The Sites
In addition to any Personal Information or other information that you choose to submit to the Sites, we and our third-party service providers may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Sites (“Usage Information”). This Usage Information may include the browser you are using, the URL that referred you to our Sites, all of the areas within our Sites that you visit, and the time of day, among other information. We may use Usage Information for a variety of purposes, including to enhance or otherwise improve the Sites. In addition, we collect your IP address or other unique identifier (“Device Identifier”) for your computer or other device used to access the Sites (any, a “Device”). A Device Identifier is a number that is automatically assigned to your Device used to access the Sites, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information. A few of the methods that may be used to collect Usage Information include the following: Cookies. A cookie is a data file placed on a Device when it is used to visit the Sites. A Flash cookie is a data file placed on a Device via the Adobe Flash plugin that may be built-in to or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. If you choose to disable cookies or Flash cookies on your Device, some features of the Sites may not function properly. Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Sites, to monitor how users navigate the Sites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed. Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Sites, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Sites, and is deactivated or deleted thereafter.
c. Information Third Parties Provide About You
D. Information You Provide About a Third Party
If you send someone else a communication from our Site, such as sending an article to a friend or information about a job opening, we use the information you provide (typically, names and e-mail addresses) on a one-time basis to facilitate the communication and we do not use it for any other marketing purpose, unless we obtain consent from that person.
2. How Do We Use the Information Collected
3. How and When Do We Disclose Information To Third Parties
a. When You Agree To Receive Information From Third Parties
b. Third Parties Providing Services On Our Behalf
We may use third party vendors to perform certain services on behalf of the Sites, such as hosting Sites, designing and/or operating Sites’ features, tracking Site analytics, enabling you to purchase magazine subscriptions and/or other products and services, and enabling VPDCS to send you e-mail newsletters or performing other administrative services. We may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you or for VPDCS.
c. Co-branded Areas
Certain areas of our Sites may be provided to you in association with third parties (“Co-Branded Areas”) and may require you to disclose Personal Information in order to register for and access products and/or services. Such Co-Branded Areas will identify the third party associates. If you elect to register for products and/or services at Co-Branded Areas you may be providing your information to both VPDCS and the third party associates. Further, if you sign-in to a Co-Branded Area with a username and password obtained on the Sites, your Personal Information may be disclosed to the identified third party associates for that Co-Branded Area and will be subject to the posted privacy policies.
d. Sweepstakes, Contests and Promotions
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) through the Sites that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
e. Administrative and Legal Reasons
f. Business Transfer
VPDCS may share Personal Information with its subsidiaries and affiliates for internal reasons. VPDCS also reserves the right to disclose and transfer all information related to the Sites, including, without limitation, your Personal Information, Demographic Information and Usage Information: (i) to a subsequent owner, co-owner or operator of the Sites or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of VPDCS’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process.
4. What About Information I Disclose Publicly?
a. User Generated Content, Social Networking and Public Information
b. Name and Likeness
5. Do Third Party Content And Links To Third Party Sites Appear On The Sites?
The Sites may contain content that is supplied by a third party, and those third parties may collect web site usage information and your Device Identifier when web pages from the Sites are served to your browser. In addition, when you are on any of our Sites you may be directed to other sites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third party sites. For example, if you “click” on a banner advertisement, the “click” may take you off the Sites onto a different web site. These other web sites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. VPDCS encourages you to note when you leave our Sites and to read the privacy statements of all third party web sites before submitting any Personal Information to those sites.
6. Are There Third Party Ads Served On The Sites?
7. How Do I Change My Information And Communication Preferences?
8. What About Consent To Transfer Information to The United States?
The Sites are operated in the United States and intended for businesses located in the United States. If you are located in the European Union, Canada or anywhere else outside of the United States, please be aware that information we collect, including, without limitation, Personal Information, will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Sites or providing us with any information, you consent to this transfer, processing and storage of your information in the United States. Please be aware that any information you provide to us or we obtain as a result of your use of the Sites that is shared with our affiliates or vendors may be transferred to, processed and stored at locations outside of the United States if those affiliates or vendors are located outside of the United States. Any information processed, transferred or stored by affiliates or vendors that are located outside of the United States will be subject to applicable privacy laws in the country that such affiliates or vendors are located. By using or providing your information to the Sites, you consent to the collection, transfer, storage and processing of your information in this manner.
9. What Should Parents Know About Children?
The Sites are general audience web sites and we do not knowingly collect any Personal Information from children younger than the age of thirteen (13). We will delete any Personal Information collected that we later determine to be from a user younger than the age of thirteen (13).
10. What Should International Readers Know?
VPDCS’s websites are intended for and directed to businesses in the United States. If you are accessing VPDCS websites from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use and disclosure that differ from United States laws, please be advised that through your continued use of VPDCS websites which is governed by U.S. law, this Privacy Notice and our Terms of Service, you are transferring your personal information to the United States and you consent to that transfer.
11. What About Security?
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use our Sites and provide us with your information at your own risk.
2779 Aero Park Drive
Traverse City, MI 49686